About UsAt Pro Digital, we pride ourselves on transparency and very direct consultative service without the fluff.
We focus on spending your money like it is our own, without wasting resources on tools that are unlikely to yield a return.
We are always focusing on forward thinking, strategic, and effective ways to help companies grow and operate more efficiently.
One way we achieve this, is by constantly educating ourselves and partnering
with other industry experts, and even competitors. We like forming alliances to develop new products, services, and ways to generate revenue. Many companies and individuals in the market today design "beautiful" websites, which is important from a branding and marketing standpoint. But to get ranked on search engines, websites also need to have a foundation in the code, and content often created by a programmer/coder or someone that understands the dynamics of search engines. Some websites can cost $20,000-$50,000 or more. This is because of the creative time and design work. However, most of these website don't include basic best practices or tools to help companie get found.
We like to educate clients of options. We offer websites in all price ranges starting around $1,999 and can go well over $100,000 or more if a company wants an extensive database heavy driven website or application like a social network, ride sharing app, or business diretory.
We didn't plan to start Pro Digital Strategies
initially. We were all focused on software development, various jobs, and a few other projects for a number of years, such as Surveysays
, a consumer product goods market research prototype, developed recently.
After running a brick and mortar bicycle company in New Jersey, Geoffrey Fahey
, the founder of Pro Digital Strategies
worked on a cross functional team at Altria
for 7 years. Altria is a Fortune 500 multi-billion dollar consumer product goods company. While at Altria, the focus was on helping companies like Wawa, 7-11, Sam's Club, Walmart, and Circle K operate more efficiently, through consulting services, and various software tools for inventory management, marketing, and merchandising.
After working with Altria, Geoffrey Fahey decided to start his own venture. Initially, the focus was on software development in the marketing research industry to help companies operate more efficiently, similar to what Geoffrey Fahey focused on at Altria.
Then, he started to partner with other companies to generate cash flow during development time. The company offered social media services, mobile applications, websites, and other tools to local companies. Unfortunately, after working on a few projects, the budget started to run out, and Geoffrey came up short in those areas, where he spent tens of thousands of dollars on development. He would not push out a product or service if it was not perfect. That was his main takeaway and learning experience. Similar to Elon Musk's passion for perfection and not rolling out garbage, Geoffrey would not either. But Geoffrey did not have the budget Elon Musk had. He realized he should launch a more lean version of his product to test the market. Geoffrey Fahey also spent too much money crafting the products and services to his liking, and trying to make them as perfect as possible with no glitches. Though he didn't spend enough time or money focusing on reaching the critical masses necessary for it to take off, forming partnerships with the right companies, or marketing it strategically, on a regional or national level.
After working on a few other projects in consulting roles, and regrouping and partnering with other like-minded companies in many different areas, we decided Pro Digital Strategies
would educate companies on many of the successes and failures we all faced over a number of years.